Ice B' Gone Magic Salt
IBG Magic Granular starts out as ordinary rock salt, which is then treated with a liquid, agricultural by-product of the distilling process blended with magnesium chloride. This patented liquid is trademarked as Ice B’ Gone Magic Liquid and dramatically transforms rock salt into a new de-icing material.
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Rock salt applications are reduced by 30% to 50%
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IBG Magic Granular works faster and lasts longer at much lower temperatures than ordinary rock salt.
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IBG Magic Granular has a working temperature of -35°F, whereas regular rock salt is ineffective below 18°F. This is a net 53°degree gain in working temperature.
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IBG Magic Granular will not damage steel doors, thresholds, equipment, carpets, flooring or concrete. In fact, it neutralizes rust! IBG Magic Granular will not cause concrete to split or any paved surface to degrade in any way.
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Unlike calcium chloride and ordinary rock salt, IBG Magic Granular leaves no visible residue.
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Unlike calcium chloride and ordinary rock salt, IBG Magic Granular is safe for people to handle.
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IBG Magic Granular is environmentally friendly, releasing far less chlorides into the environment than either plain rock salt or calcium chloride.